You have spent a lot of time building your brand identity and streamlining your marketing efforts to ensure brand integrity. But, if you don’t have your own official video on YouTube, you might be doing some serious damage to your brand. Producing your own YouTube video may be the smartest thing you can do to optimize your SEO efforts and maintain your brand integrity.

YouTube is the second largest search engine in the world, after Google. That alone should be a good enough reason to have an official presence there, but because Google owns YouTube, YouTube videos are prominently displayed at the top of all relevant Google searches. This means that putting a video on YouTube can put you at the top of the search results for the world’s two largest search engines at the same time.

YouTube creators upload 300 hours worth of videos every minute. There are thousands of YouTube channels devoted to apps, so some of those videos could be about your product or app. Fan videos can be great promotional tools, but they are also wild cards. An unofficial video might be raving about your product or pointing out each flaw. The video itself might be poorly made or have poor reviews, both of which could reflect badly on your brand.

If you don’t have your own official product or app video, one of these “wild card” videos could be sitting at the top spot in search results for your company. You run the risk of losing control of the narrative, diluting your brand identity, and damaging your brand integrity.

According to Skyword, videos are predicted to make up 69% of all consumer Internet traffic by 2017, and there is increasing consumer demand for branded videos. Skyword also cited a survey conducted by Animoto that revealed that “84% [of respondents] have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email.” With increasing demand from the general public, creating your own branded app video is a prudent move in positioning your product ahead of the market.

Videos, in general, are also proving to be a great marketing tool with 73% of B2B marketers acknowledging a positive impact with their use in a study conducted by ReelSEO. So, if you have a great product, and you want to make sure your brand integrity stays intact, making a video should be at the top of your list. And, the best way to ensure that your video gets you the right kind of publicity is through a professional production company that will ensure that your video tells your story in the way that you want it to be told. 

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