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A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or gotten an invite for one in your Email. Chances are also good that you’ve attended at least one webinar in the last twelve months.

Webinars are on a high right now; everyone is using them, and for good reason. On average, webinars are able to retain 40% of their viewers’ attention[1], and for much longer periods of time than is generally achievable with other types of video[2]; in 2016, the average viewing time for webinars was up to 50 minutes. These days, where the recommendation is for videos to be no longer than 90-seconds to 2-minutes or risk losing your audience, the fact that webinars are holding their audiences’ attention for nearly an hour is nothing short of phenomenal.

Before we get started, there’s a trick about webinars that many don’t know: most of them aren’t actually live, even when they say they are. They’re pre-recorded and then held over a service that adds a chatroom, which gives the feel of something happening in real-time instead of being recorded. This also allows the company to have someone monitor the chatroom during the session to answer questions, follow up on leads, etc. if they choose. Said person is announced as an “assistant” in the webinar so as to maintain the illusion of real-time when in fact, the webinar itself is pre-recorded.

 

Webinar Uses

Webinars are an adaptive medium; they can be used for everything from marketing and lead-generation (58% of B2B marketers responding to Content Marketing Institute’s survey said they were using webinars and webcasts as part of their company content marketing, and 32% felt they were critical to their business success[3]), to product demonstration, to human resource presentations and employee training.

 

Benefits of Webinars

Webinars are a useful way to present any topic or subject you find yourself regularly speaking about; as an example, if you give a live presentation or webinar several times a year that presents the same information, creating a pre-recorded webinar to use instead frees up your employees’ time in preparing and giving the webinar/presentation each time.

In addition to freeing up company time, a pre-recorded webinar also ensures that you are presenting information with a consistent message, in the same way, and in a manner that is branded consistently, each and every time.

 

The Process

Our webinar production involves our clients throughout the entire process; we work together so we can ensure your finished webinar accomplishes exactly what you need it to.

 

Script

Drafting the script for the webinar is the first step, and involves a rough draft (and storyboards if the webinar is complex and storyboards would be helpful to track the flow of the webinar), which then gets edited and polished until we have the final version of the script.

 

Visuals

With a finalized script, we then finish planning and choosing the visuals. We look at whether there are existing company resources we can use – such as a PowerPoint or Visme presentation or infographics – whether we need to videotape an employee for some or all of the webinar, and whether there are any visuals that don’t yet exist which we’ll need to create.

 

Audio

Depending on the needs of the webinar and what the company is wanting in terms of style and delivery, we may be able to use an employee to record the audio for the webinar, or we may hire a professional voice actor (or more than one, if necessary) to do the recording.

 

Editing

This is the last step, where we pull the visuals and the audio together to create a webinar that not only passes on the information, but does so in an engaging, fun way.

 

No matter what sort of webinar your company needs, we can help! Please get in touch to talk to us about your webinar needs – we’d love the chance to work with you.

 

[1] http://www.makesocialmediasell.com/how-to-sell-using-webinars/

[2] https://bizibl.com/marketing/download/2016-webinar-benchmarks-report

[3] http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/

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