This article is the companion piece to our first article on A/B testing, and is the result of many clients asking us how to properly test the video ads we’ve created for them. Why A/B Test? Quite simply, A/B testing takes the guesswork out of your marketing and user experience. It gives you the opportunity […]
Video Tips & Tricks
How to Make an App Explainer Video
App explainer videos are an essential marketing tool, and are one of the “must haves” most app developers put on their app promotion to do lists. Explainer video production can be overwhelming, though, so we’ve put together this step-by-step guide to making a video of your very own: Pick a Video Style This is probably […]
How to Record Your Android Phone’s Screen
We’ve covered how to record an iPhone screen, but Android users also want to create demo videos, so we’re back with a look at the tools you need for Android screen capture. Android Screen Recording Apps On iPhones, native screen recording is a new addition (and has some major flaws), but Google has allowed Android […]
How to Record an iPhone Screen: 3 Options
There are lots of reasons you might want to record your iPhone (or iPad) screen, from sharing your gaming triumphs to creating an App Preview video. Since making high-quality app videos means recording iPhones every day, we thought we’d share three easy methods: iPhone Screen Capture This is simplest way to record your iPhone screen, […]
Top 2D Video Animation Styles
We get asked about animated explainer videos and animation styles by some of our clients, and animation can be a great way to convey certain types of information if done well. For videos of apps or software, animation is particularly useful if you want to explain a new or complex concept that viewers aren’t familiar […]
Our Webinar Production Process
A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or […]
Video Hosting Options
Once you’ve made the decision to invest in creating original video content, you want to ensure that your investment pays dividends – and the only way to do that is by making sure your videos are seen by the audience for which you created them, be that your current customers and users and/or your potential […]
Best Practices for Trade Show Videos
Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video; it’s not simply a case of loading your existing promo or demo video on a screen. The best trade […]
Using Video to Boost Sales Conversions
Are you using video as part of your marketing plan and sales funnel? If not, you should! Informative videos are a compelling, cost-effective way to generate sales, especially for products which are complex or have numerous options and features that can be difficult to encapsulate in a brochure or short demo video. Video is Effective […]
Can I Use Stock Video Footage in My App’s Demo Video?
The offerings on stock sites today go far beyond static images and vector drawings. Video clips of every kind can be purchased now—which means we often see questions about the use of stock video in app videos, particularly when DIY is being considered. (If you’re wondering whether to try and do your app’s video yourself, […]