Resources

In the rapidly evolving world of app development, creating a user-friendly and visually appealing interface is crucial for success. Without the right interface, even the most useful app in its category will struggle to gain a user base. From overloading the user interface to neglecting user research, there are common mistakes that can torpedo your […]

Did you know that UK data shows that people over the age of 50 reportedly account for 47% of all consumer spending, but they are only represented in 12% of marketing content? That’s a huge missed opportunity. As the digital landscape continues to evolve, it is essential for app developers, marketers, and businesses to adapt […]

In today’s fast-paced and ever-evolving tech industry, understanding the importance of market research has become crucial for the success of software and app businesses. With fierce competition and rapidly changing consumer preferences, gathering relevant data, analyzing the competition, and identifying your target audience are essential steps in creating a successful product. In this guide, we […]

In today’s digital age, healthcare apps have become an integral part of the industry, providing convenient and accessible solutions for patients and healthcare professionals alike. However, with the increasing number of healthcare apps available in the market, it’s crucial to understand how to effectively market your app to reach your target audience and stand out […]

Are you looking to increase user retention for your app? In today’s rapidly evolving digital landscape where apps are a dime a dozen, user retention has become a crucial factor for success. It’s no longer just about the number of downloads: the loyalty and passion of your users is what’s really important. Why User Retention […]

Storyboarding your marketing video is an essential step in creating a successful video – and a successful campaign. In this blog post, we’ll cover how to storyboard your video and maximize its potential so you’ll be well on your way to the video you need to market your app. Why You Need A Storyboard Storyboarding […]

The world of marketing is constantly evolving, and one of the biggest game-changers in recent years has been the rise of Artificial Intelligence (AI). AI has become an indispensable tool for marketers, offering new and innovative ways to collect, analyze, and interpret data, personalize marketing campaigns, optimize content, engage with customers, and make accurate predictions. […]

Instagram Stories are a powerful tool for reaching and engaging with your audience, and when done right, they can drive impressive results for your business. In this post, we will share seven essential tips to help you create Instagram Story ads that convert. Whether you are new to advertising on Instagram or looking to improve […]

As a business owner, you know how important it is to ensure that your customers understand how to use your product or service. That’s businesses worldwide are turning to video marketing to ensure that their customers have the best experience possible. In this blog post, we will explore why your app needs tutorial videos. We […]

As mobile apps become increasingly dominant in the digital landscape, it’s important to understand how to effectively market your app(s) to stand out from the competition. In this blog post, we will discuss five of the best app marketing strategies for 2023. From social media to SEO optimization and targeted digital ads, to influencer marketing […]

When you start thinking of creating a video, it’s always a good idea to look for ways to make it accessible to as many people as possible. After all, there are over 1.1 billion people worldwide who have some form of disability, and you should do your best to make sure that they’re able to […]

When Snapchat popularised disappearing photos and videos, it made way for a trend in content marketing: DIY. Then came Instagram and Facebook Stories. With the freedom of creating 15-second videos that only last 24 hours, brands that had been delicately arranging flat lays for Instagram leveraged the new format to show the human side of […]

Congratulations! You’ve built an amazing app and you’re ready to let it loose on the Apple App Store. Not so fast… although you may want to get your app available as soon as possible, you won’t get any users if nobody can find it, so it’s definitely worth putting some time into creating your app […]

Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]

With over 1 billion active users, TikTok is fast becoming one of the most popular social media platforms. It’s now ranked at or near the top of the list of the world’s most popular apps and has been downloaded more than 3 billion times. In Q1 2020 alone, the app had 315 million downloads – […]

A good app store listing is a finely-tuned representation of your app, and developers spend large amounts of time (and sometimes money) on making them perfect. With all of that effort and expense, there’s one extremely powerful tool that many developers overlook: the app store video. When Apple introduced App Previews to their developer community at WWDC […]

Demo Videos are the most common video our clients ask for (it is part of our name, after all), and we know that one of the main questions people ask before engaging any kind of marketing or customer outreach is “Is this the best way to spend our limited budget?” We know that video can […]

These days, video is more important than ever – brands are now recognizing that it’s no longer optional. As the prominence of video increases, you may find yourself wondering: how much should a company spend on video marketing? As you might expect, there’s no one-size-fits-all answer. Your video marketing budget will depend on: the size […]

[Note: This post was originally an answer on Quora, and has been expanded here, then updated in January 2022.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in […]

96% of people have watched an explainer video to learn more about a product or service, according to this survey. So, if you’re still asking yourself if you should create a demo video to showcase your app, you’re probably asking the wrong question. People are constantly on the lookout for explainer videos – so how […]

With multi-talented team members and better access to recording and editing tools, many companies’ first instinct when planning videos for web or app use is to DIY-it. But just because it can be done in-house, does it mean that it should be? Product-focused videos are notoriously challenging to create yourself, whether they are made up […]

We all know video is an essential part of the app sales cycle, and Facebook is a powerful platform for video engagement. But with an overwhelming amount of information out there covering Facebook’s design and technical requirements, it can be challenging to narrow things down and figure out what you actually need. Here are 5 […]

Providing quality, timely customer support is one of the keys to customer satisfaction and retention. For decades, customer support meant a paper instruction manual and a telephone line, and for most companies, things haven’t really changed much from that model. Sure, we now have knowledgebases, support forums, and iMessage chats, but ultimately, most customer support […]

With the massive shift to online meetings, events, and webinars due to the COVID-19 pandemic, it’s important to look and sound your best when you have to appear on camera. There are plenty of articles out there with information about choosing a platform or conferencing system, so instead of rehashing that, we wanted to focus […]

Many app development companies run lean, and that means using both money and time wisely. It also means having to decide whether or not a particular marketing tool is the best use of your budget (whether that’s time, money, or both). Video – particularly if it’s professionally produced – is certainly a valuable part of […]

[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, App Store Optimization (ASO) for your app is at […]

This article is the companion piece to our first article on A/B testing, and is the result of many clients asking us how to properly test the video ads we’ve created for them. Why A/B Test? Quite simply, A/B testing takes the guesswork out of your marketing and user experience. It gives you the opportunity […]

Have you been Googling “free images” for your app development projects? While this may seem like a good idea, images that come up in “free” Google searches are often protected by copyright and can’t be legally used. To be safe from illegal usage, you really want to make sure you’re getting all of the images […]

As an app developer, most of your design and development effort probably goes into your app – but you know you need a web presence to both publicize and legitimize your offerings. Luckily, there are easy options to quickly and easily create a professional-looking, useful, yet simple app website to generate interest and collect customer […]

Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]

Smartphones are ubiquitous these days; almost everyone has one, and almost everyone uses it constantly. This has resulted in an explosion in the popularity of app development, and of businesses wanting to have their own app. In fact, many businesses feel that they need to have an app in order to attract and keep customers. […]

Screenshots have been an important part of the Apple App Store and Google Play since their very beginnings, and are an essential part of any ASO strategy – but app store videos are now an option that just can’t be ignored. When it comes to app buyers, first impressions count. According to an analysis of […]

Music can be a powerful addition to any video. It can drive excitement, provide emotional depth, and even make a video significantly more “fun” feeling. However, music is also a big legal minefield if you don’t know what you’re doing. You need to be sure you are licensing everything properly to avoid consequences that range […]

App explainer videos are an essential marketing tool, and are one of the “must haves” most app developers put on their app promotion to do lists. Explainer video production can be overwhelming, though, so we’ve put together this step-by-step guide to making a video of your very own: Pick a Video Style This is probably […]

We’ve covered how to record an iPhone screen, but Android users also want to create demo videos, so we’re back with a look at the tools you need for Android screen capture. Android Screen Recording Apps On iPhones, native screen recording is a new addition (and has some major flaws), but Google has allowed Android […]

Video is an incredibly important tool for marketing, training, customer support, and fundraising, but for many startups, a big question looms over every potential video project: what will it cost? Since the explainer video (or demo video) is often at the top of many of our clients’ lists of marketing needs, we’ve put together a […]

There are lots of reasons you might want to record your iPhone (or iPad) screen, from sharing your gaming triumphs to creating an App Preview video. Since making high-quality app videos means recording iPhones every day, we thought we’d share three easy methods: iPhone Screen Capture This is simplest way to record your iPhone screen, […]

We get asked about animated explainer videos and animation styles by some of our clients, and animation can be a great way to convey certain types of information if done well. For videos of apps or software, animation is particularly useful if you want to explain a new or complex concept that viewers aren’t familiar […]

With all of the technological advancement of today’s world, people’s lives are inundated with gadgets and apps. It’s not enough to create a new app; to stand out from the rest, your app has to be created with the user in mind right from the beginning. The same can be said for any product or […]

The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]

You can create a phenomenal app, but without strong marketing, even the best app will get lost in the sea of apps that are currently available on the various app stores today. You can’t afford to leave your marketing to chance – you need a plan. And when you’re putting together your marketing plan, here […]

Apple’s WWDC 2018 wrapped up a few weeks ago, and software updates were everywhere! The launch of the new macOS Mojave (OS X 10.14) and iOS 12 filled the headlines, but developers should also be paying attention to some big changes to the Mac App Store. Of course, we have a favorite new feature: App […]

With millions of apps on the market competing for attention and users, you want to do everything you can to ensure a strong, successful launch for your new app. Follow these six tips, and you’ll be well on your way to a fantastic launch! Know Your Target Customers Make sure you’ve done your research and […]

A/B testing, sometimes referred to bucket testing or split-run testing, is simply an optimization method in which you set up an experiment to see which version of something performs better. It’s one of the best ways to optimize marketing materials such as advertisements and websites. What Can You Test? A/B testing necessarily has a marketing […]

We’ve talked before about the reasons why videos are a must, whether you’re an app developer or you have a physical product. Videos are an amazing tool you can’t afford not to have in your toolbox. Interactive video is an up-and-coming video technology, and it’s something we’re incredibly excited about. Here’s the 411 on this […]

A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or […]

Once you’ve made the decision to invest in creating original video content, you want to ensure that your investment pays dividends – and the only way to do that is by making sure your videos are seen by the audience for which you created them, be that your current customers and users and/or your potential […]

Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video; it’s not simply a case of loading your existing promo or demo video on a screen. The best trade […]

The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]

Are you using video as part of your marketing plan and sales funnel? If not, you should! Informative videos are a compelling, cost-effective way to generate sales, especially for products which are complex or have numerous options and features that can be difficult to encapsulate in a brochure or short demo video. Video is Effective […]

You don’t need funding to build an app, but funding can mean the difference between a strong marketing push that gives your app its best chance at success, and leaving your app to flounder, lost amongst the millions of other apps currently out there on the market. Whether you decide to crowdfund or to seek out investors […]

We don’t have to tell you how important user retention is, and the statistics on app user retention can be a little discouraging if you’re an app developer; only 26% of apps are used on a daily basis, and one out of every four apps installed on a phone are never even used. Nearly a […]

If you’re an app developer on a limited budget, advertising of any kind can seem like an unaffordable luxury. However, if you want your app to be a top seller, then not only are app store ads worth the money, they are essential for success. For all but the luckiest developers, word of mouth just […]

Apple’s iOS 11 update introduces a wide array of updates to the iPhone and iPad experience, but this time, it also brings a major revamp of the App Store that really puts the emphasis on video. We’ll focus on the three major video updates in this article – you can read about all of the […]

You’ve invested time and money into the creation of videos for your app. To ensure that is time and money well-spent, you need to do everything you can to put those videos to work for you. How? By making sure as many potential customers see them as possible. To do that, you’ve got to optimize […]

The mobile/cellphone and tablet market is big business these days, along with the apps that add increased functionality and services to these devices. In America alone, nearly 77% of people have a smartphone, and 51% own a tablet of some kind, and estimates are that as many as 6.1 billion people worldwide may own a smartphone […]

The offerings on stock sites today go far beyond static images and vector drawings. Video clips of every kind can be purchased now—which means we often see questions about the use of stock video in app videos, particularly when DIY is being considered. (If you’re wondering whether to try and do your app’s video yourself, […]

With social networks an integral part of people’s daily lives, having a presence on at least one social media network is a must for any company. More than two-thirds of American adults regularly use social networking sites as part of their daily lives and social media accounts for almost 30% of a person’s online time – that’s […]

This is a question we see a lot, and we get it: a professional video can be expensive, and many are looking for ways to save money. One of the fantastic things about the evolution of technology is that it has put quality, professional-level tools right at everyone’s fingertips. Creating a video no longer requires […]

Social networks are an integral part of most people’s daily lives; a Pew Research Center study in 2015 found that 65% of all American adults use social networking sites. Nearly 30% of a person’s online time today is spent on social media: that’s about two hours each and every day. Using your app’s demo video (or […]

You’ve just watched the final cut of your app’s demo video… Now what? Video is a great way to build a potential customer’s trust and confidence in your app, and using a video in your marketing can have a direct effect on sales: studies have shown that 74% of potential customers who watched a video about […]

You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]

Choosing a voice-over artist for your video is not just a matter of finding someone who speaks and articulates well, because the person you choose to deliver your message automatically becomes your brand ambassador. How your audience perceives and responds to that voice will impact how they perceive your product, too. Deciding on the right […]

You have spent a lot of time building your brand identity and streamlining your marketing efforts to ensure brand integrity. But, if you don’t have your own official video on YouTube, you might be doing some serious damage to your brand. Producing your own YouTube video may be the smartest thing you can do to […]

One of the hardest things for our clients to figure out is how long their video (or videos) should be. Often we’ll be asked right off the bat for a three or five minute video. While that sometimes may make sense, most of the time a video that long isn’t the right approach. Instead of […]

Videos today run the gamut from screen recordings to animation and live action. It can get a bit overwhelming when you’re faced with so many choices, but there are pros and cons to each that can guide your decision. Knowing the purpose of your video, as well as the signature strengths of each type of […]

One of the biggest reasons that people give when asked why they chose a certain app or product over another is the ease of use. Product design and functionality will go a long way in attracting your target market, but you can help to raise the rate of adoption by appealing to the visual learner […]

You’ve polished up your Twitter profile and made sure that your website is ready to receive visitors. You know you need to follow others before others will start following you. Now, you’re wondering what else your company can do to grow your Twitter audience. With a dynamic and organic platform such as Twitter, where tweets live […]

One of the most common questions we get is: “How long will it take to make a video?” Because we create custom app videos from scratch, tailored to our client’s need and wants, there isn’t really one single answer to this question. Technically, creating a video can take a few days. But designing the right […]

UPDATE: We’ve written a new post on this topic with the latest thinking. Check it out here: Screenshots and Video: What to Include in Your App Store Listing App store screenshots play a vital role in marketing your app to the general public. After using keywords to search for the perfect app, the first things […]

If you’re looking for a video production company to produce an app demo video or tutorial, what are the things you should know before making a choice? This can be an extensive search, as production companies will vary in their services and the types of videos they create. However, the task doesn’t need to be […]

In our previous post Advice for a Winning Website, we discussed what it takes to create an effective marketing website for your app. There’s one aspect we didn’t discuss in detail because we thought it needed its own post. So today we’re here to talk about press kits – something you should definitely include on your app marketing […]

Your company’s website is a key aspect of your marketing efforts. 24% of people stated they found apps via a company’s website, and an additional 27% stated they used a search engine (which more than likely led them to a company website). Together that means that more than half of the people that find an app […]

This is Part 2 in a two-part series on how to improve mobile app onboarding. Check out Part 1 here. In Part 1, we wrote about the best practices for creating an effective and engaging app onboarding experience for your users – including keeping it simple, demonstrating value and the benefits of video. Now we’ll […]

This blog post is the first part of a two-part series. Build it, and they will come. This is what every app developer dreams of — but there should be more to that dream than just accumulating downloads. What you really want is for them to come and stay –  as passionate, loyal users of […]