With multi-talented team members and better access to recording and editing tools, many companies’ first instinct when planning videos for web or app use is to DIY-it. But just because it can be done in-house, does it mean that it should be? Product-focused videos are notoriously challenging to create yourself, whether they are made up […]
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Do App Preview Videos Increase Conversions?
Many app development companies run lean, and that means using both money and time wisely. It also means having to decide whether or not a particular marketing tool is the best use of your budget (whether that’s time, money, or both). Video – particularly if it’s professionally produced – is certainly a valuable part of […]
Screenshots and Video: What to Include in Your App Store Listing
Screenshots have been an important part of the Apple App Store and Google Play since their very beginnings, and are an essential part of any ASO strategy – but app store videos are now an option that just can’t be ignored. When it comes to app buyers, first impressions count. According to an analysis of […]
App Store Videos: App Previews and Google Play Promo Videos [2019 Update]
A good app store listing is a finely-tuned representation of your app, and developers spend large amounts of time (and sometimes money) on making them perfect. With all of that effort and expense, there’s one extremely powerful tool that many developers overlook: the app store video. When Apple introduced App Previews to their developer community at WWDC […]
5 Video Types Every Developer Should Consider
[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]
App Previews Coming to the Mac App Store in MacOS Mojave!
Apple’s WWDC 2018 wrapped up a few weeks ago, and software updates were everywhere! The launch of the new macOS Mojave (OS X 10.14) and iOS 12 filled the headlines, but developers should also be paying attention to some big changes to the Mac App Store. Of course, we have a favorite new feature: App […]
Differences Between Apple’s App Store and Google Play you need to Know
The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]
iOS 11 Update Bringing Big Changes to Apple App Store Videos!
Apple’s iOS 11 update introduces a wide array of updates to the iPhone and iPad experience, but this time, it also brings a major revamp of the App Store that really puts the emphasis on video. We’ll focus on the three major video updates in this article – you can read about all of the […]
Are Screenshots Enough?
UPDATE: We’ve written a new post on this topic with the latest thinking. Check it out here: Screenshots and Video: What to Include in Your App Store Listing App store screenshots play a vital role in marketing your app to the general public. After using keywords to search for the perfect app, the first things […]