Did you know that UK data shows that people over the age of 50 reportedly account for 47% of all consumer spending, but they are only represented in 12% of marketing content? That’s a huge missed opportunity. As the digital landscape continues to evolve, it is essential for app developers, marketers, and businesses to adapt […]
marketing
Mastering Market Research: A Guide for Software and App Businesses
In today’s fast-paced and ever-evolving tech industry, understanding the importance of market research has become crucial for the success of software and app businesses. With fierce competition and rapidly changing consumer preferences, gathering relevant data, analyzing the competition, and identifying your target audience are essential steps in creating a successful product. In this guide, we […]
The Role of AI in Marketing: How to Best Use it (And What to Avoid)
The world of marketing is constantly evolving, and one of the biggest game-changers in recent years has been the rise of Artificial Intelligence (AI). AI has become an indispensable tool for marketers, offering new and innovative ways to collect, analyze, and interpret data, personalize marketing campaigns, optimize content, engage with customers, and make accurate predictions. […]
7 Tips for Creating Instagram Story Ads that Convert
Instagram Stories are a powerful tool for reaching and engaging with your audience, and when done right, they can drive impressive results for your business. In this post, we will share seven essential tips to help you create Instagram Story ads that convert. Whether you are new to advertising on Instagram or looking to improve […]