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3 Reasons to Rethink DIY App Videos

With multi-talented team members and better access to recording and editing tools, many companies’ first instinct when planning videos for web or app use is to DIY-it. But just because it can be done in-house, does it mean that it should be? Product-focused videos are notoriously challenging to create yourself, whether they are made up […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app preview, app video, promotion, video production

Simple App Website Builders with Embedded Video

As an app developer, most of your design and development effort probably goes into your app – but you know you need a web presence to both publicize and legitimize your offerings. Luckily, there are easy options to quickly and easily create a professional-looking, useful, yet simple app website to generate interest and collect customer […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app video, promotion, seo

Video Marketing Trends for 2020

Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, customer support, engagement, promotion, resources, social media, tutorial video, webinar

5 Video Types Every Developer Should Consider

[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]

Written by AppDemoVideos.com · Categorized: Marketing, Video Benefits · Tagged: advertising, app marketing essentials, app preview, app video, google play, promotion, social media

Influencer Marketing – Is It Worth It?

The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, content marketing, engagement, promotion, social media

Avoid These App Marketing Pitfalls

You can create a phenomenal app, but without strong marketing, even the best app will get lost in the sea of apps that are currently available on the various app stores today. You can’t afford to leave your marketing to chance – you need a plan. And when you’re putting together your marketing plan, here […]

Written by Adam Weiss · Categorized: Marketing · Tagged: engagement, optimization, promotion

App Previews Coming to the Mac App Store in MacOS Mojave!

Apple’s WWDC 2018 wrapped up a few weeks ago, and software updates were everywhere! The launch of the new macOS Mojave (OS X 10.14) and iOS 12 filled the headlines, but developers should also be paying attention to some big changes to the Mac App Store. Of course, we have a favorite new feature: App […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play · Tagged: app preview, apple app store, aso, macos, promotion

Six Tips for a Successful App Launch

With millions of apps on the market competing for attention and users, you want to do everything you can to ensure a strong, successful launch for your new app. Follow these six tips, and you’ll be well on your way to a fantastic launch! Know Your Target Customers Make sure you’ve done your research and […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, engagement, promotion, sales, social media

Best Practices for Trade Show Videos

Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video; it’s not simply a case of loading your existing promo or demo video on a screen. The best trade […]

Written by Adam Weiss · Categorized: Video Benefits, Video Tips & Tricks · Tagged: engagement, promotion, sales, video production

Differences Between Apple’s App Store and Google Play you need to Know

The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play · Tagged: app marketing essentials, app preview, apple app store, aso, google play, promotion

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