As a business owner, you know how important it is to ensure that your customers understand how to use your product or service. That’s businesses worldwide are turning to video marketing to ensure that their customers have the best experience possible. In this blog post, we will explore why your app needs tutorial videos. We will cover topics such as customer support, SEO, and whether you should make the tutorial videos yourself or hire a professional. By the end of this post, you should have a better understanding of why tutorial videos are important and how you can use them to make your app successful.
Does Your App Need A Tutorial Video
You worked hard on getting your app’s user experience (UX) right, and tutorial videos can be an excellent way to showcase that UX and help users learn how to use it effectively. Because they provide a visual demonstration of the app’s features and functionalities, this can be much more effective than written instructions alone. When users can see how to use the app, they can quickly understand how it works and start using it right away – without any problems that could lead to a bad first impression.
In a tutorial video, you can show users how to navigate through the app, access different features, and complete various tasks. You can also provide tips and best practices for using the app to maximize its potential. By creating a tutorial video that is engaging, informative, and easy to follow, you can help users feel more confident in using your app and reduce frustration or confusion. Furthermore, a well-made tutorial video can also improve your app’s overall rating scores and reviews, as users are more likely to have a positive perception of your app if they find it easy to use and understand.
How & Where To Use A Tutorial Video
Tutorial videos are a great way to educate users about your product quickly and easily. They can also help to build user retention and loyalty, highlight the features of your app, and create a memorable customer experience. By creating shareable content and posting it on video hosting platforms like YouTube, Vimeo, or Facebook, you can increase visibility for your product. You can also use tutorial videos as part of an onboarding process or help documentation.
In addition to increasing visibility and adoption for your product, tutorial videos can be used to walk users through the features of your app in an engaging way. This can be a great way to show people how it works before they have to use it in the real world. Plus, by highlighting interactive elements you can make the experience even more engaging for users.
Last but not least, tutorial videos are a great way to promote your product in conjunction with online ad campaigns. By enticing potential customers with a short ad, then showing how easy it is to use your product with an associated tutorial video, you may be able to convert them into customers sooner rather than later!
DIY Vs. Professional Videos
When it comes to creating videos, there are two main options: DIY and professional. While both have their benefits and drawbacks, professional videos tend to offer better storytelling and production quality. This can result in a more engaging video that is easier to understand and retain. Additionally, professional videos often provide higher quality information that is easier to understand – and fit that information into less time. This can make it easier for your users to learn from your video content and improve their skills.
However, not all DIY videos are created equal. If you’re looking for a quick way to create content on a budget, DIY tutorials may be with considering. While they may be cheaper to produce, they won’t offer the same level of quality as professional videos unless you already have specialist video producers on your team. In fact, some amateur-made videos can be quite bad in terms of production value and clarity, which could give potential customers an unfairly negative view of the quality of your product. If you’re looking for something that will truly stand out from the competition, investing in professional tutorials may be the best decision you make. Not only will your videos look better overall, but they will also provide your users with higher quality information that is easier to understand and retain.
Tutorial videos are an essential part of any successful app and can help increase visibility, user adoption, and retention. They can also be used as part of an onboarding process or help documentation for users. Whether you create your own DIY videos or hire a professional is up to you, but investing in professional tutorials may be the best decision for your product. By creating high-quality tutorial videos that provide clear and concise information to users, you will ensure that they have the best possible experience with your app.
Still want to learn more? Check out some of our other posts:
- How to Use Video Throughout Your Sales Cycle
- 5 Video Types Every App Creator Should Consider
- 3 Reasons To Rethink DIY App Videos
- Videos As Customer Support Tools
And if you’d like to know more about how we can help you create outstanding tutorial (or marketing) videos for your app(s), please get in touch!