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Animated Explainer Videos

An animated explainer video is a great way to introduce an app or service that has a unique concept to it while also explaining its benefits. Here’s an example we made for ZoomX:

Animation is best for giving viewers the “big picture” overview of a tool, and can be an ideal first introduction for use on your website or as an investor pitch. Animation is also a great option if your product isn’t quite ready to be shown in action – these videos can show how it will work (even if it doesn’t work at all yet). We made this video for Bundle Select, a real estate startup, before they were officially ready to launch:

Animated explainer videos can be expensive, so apps that already look good and are conceptually straightforward (like task management, communications, or calendar apps) should consider a video that is more focused on the user experience.

Best For:

  • New or novel concepts that viewers aren’t familiar with
  • Technologies that are still in development and aren’t ready to show in action
  • Explaining difficult or abstract concepts, like the benefits of a SaaS tool

Also Consider:

  • App Demo, for a more in-depth marketing tool to show off the features and benefits of your app
  • Software Demo, to highlight Windows or MacOS software, websites, or web apps
  • Product Demo, if you have a physical product

Ask us about discounted packages that bundle animated explainer videos with App Previews or other video types!

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