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What is a Demo Video?

Promo Video, App Demo, Explainer Video, Product Overview…

What is a “demo” video anyway?

We get this question a lot, so we made this page to help you understand what your options are when you’re looking for a “demo video” of your app, software, or product.

When we say demo video, we mean a 45-90 second marketing-oriented video that shows what it feels like to use a technology product.

Demo videos can show off apps, software, and even hardware products, but they always combine showing the features of a product with talking about its benefits.

We make three main types of demo videos:

App Demos

Videos that show a mobile app on a smartphone or tablet with a person interacting with the screen in real-time.

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Software Demos

Videos of Mac, Windows, or Enterprise software, usually shown running on a laptop or desktop computer.

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Product Demos

Videos of physical products in action, either in a real-world environment or isolated in a studio.

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There are a few other video types that are sometimes confused with demo videos, including Tutorial Videos and Animated Explainer Videos. Check out our pages about these video types for a better understanding of how each one can work for you.

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