App explainer videos are an essential marketing tool, and are one of the “must haves” most app developers put on their app promotion to do lists. Explainer video production can be overwhelming, though, so we’ve put together this step-by-step guide to making a video of your very own: Pick a Video Style This is probably […]
promo video
App Store Videos: App Previews and Google Play Promo Videos [2019 Update]
A good app store listing is a finely-tuned representation of your app, and developers spend large amounts of time (and sometimes money) on making them perfect. With all of that effort and expense, there’s one extremely powerful tool that many developers overlook: the app store video. When Apple introduced App Previews to their developer community at WWDC […]
What’s the Ideal App Video Length?
One of the hardest things for our clients to figure out is how long their video (or videos) should be. Often we’ll be asked right off the bat for a three or five minute video. While that sometimes may make sense, most of the time a video that long isn’t the right approach. Instead of […]