Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]
customer support
Videos as Customer Support Tools
Providing quality, timely customer support is one of the keys to customer satisfaction and retention. For decades, customer support meant a paper instruction manual and a telephone line, and for most companies, things haven’t really changed much from that model. Sure, we now have knowledgebases, support forums, and iMessage chats, but ultimately, most customer support […]
Video Marketing Trends for 2020
Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]
7 Smart Ways to Improve Mobile App Onboarding – Part 2
This is Part 2 in a two-part series on how to improve mobile app onboarding. Check out Part 1 here. In Part 1, we wrote about the best practices for creating an effective and engaging app onboarding experience for your users – including keeping it simple, demonstrating value and the benefits of video. Now we’ll […]
7 Smart Ways to Improve Mobile App Onboarding – Part 1
This blog post is the first part of a two-part series. Build it, and they will come. This is what every app developer dreams of — but there should be more to that dream than just accumulating downloads. What you really want is for them to come and stay – as passionate, loyal users of […]