With the massive shift to online meetings, events, and webinars due to the COVID-19 pandemic, it’s important to look and sound your best when you have to appear on camera. There are plenty of articles out there with information about choosing a platform or conferencing system, so instead of rehashing that, we wanted to focus […]
webinar
Video Marketing Trends for 2020
Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]
Our Webinar Production Process
A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or […]
Using Video to Boost Sales Conversions
Are you using video as part of your marketing plan and sales funnel? If not, you should! Informative videos are a compelling, cost-effective way to generate sales, especially for products which are complex or have numerous options and features that can be difficult to encapsulate in a brochure or short demo video. Video is Effective […]