[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, app store optimization (ASO) for your app is at […]
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Video Marketing Trends for 2020
Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]
5 Things to Consider Before Developing An App for Your Business
Smartphones are ubiquitous these days; almost everyone has one, and almost everyone uses it constantly. This has resulted in an explosion in the popularity of app development, and of businesses wanting to have their own app. In fact, many businesses feel that they need to have an app in order to attract and keep customers. […]
10 of the Best Royalty-Free Music Sources for App Developers [2019 Update]
Music can be a powerful addition to any video. It can drive excitement, provide emotional depth, and even make a video significantly more “fun” feeling. However, music is also a big legal minefield if you don’t know what you’re doing. You need to be sure you are licensing everything properly to avoid consequences that range […]
How to Record Your Android Phone’s Screen
We’ve covered how to record an iPhone screen, but Android users also want to create demo videos, so we’re back with a look at the tools you need for Android screen capture. Android Screen Recording Apps On iPhones, native screen recording is a new addition (and has some major flaws), but Google has allowed Android […]
Video Hosting Options
Once you’ve made the decision to invest in creating original video content, you want to ensure that your investment pays dividends – and the only way to do that is by making sure your videos are seen by the audience for which you created them, be that your current customers and users and/or your potential […]
Want to Create a Mobile App? Starter Resources for the Complete Newbie!
The mobile/cellphone and tablet market is big business these days, along with the apps that add increased functionality and services to these devices. In America alone, nearly 77% of people have a smartphone, and 51% own a tablet of some kind, and estimates are that as many as 6.1 billion people worldwide may own a smartphone […]
Can I DIY a Demo Video for My App?
This is a question we see a lot, and we get it: a professional video can be expensive, and many are looking for ways to save money. One of the fantastic things about the evolution of technology is that it has put quality, professional-level tools right at everyone’s fingertips. Creating a video no longer requires […]
How to Pick the Right Voice-over Talent for Your Video
Choosing a voice-over artist for your video is not just a matter of finding someone who speaks and articulates well, because the person you choose to deliver your message automatically becomes your brand ambassador. How your audience perceives and responds to that voice will impact how they perceive your product, too. Deciding on the right […]
10 of the Best Free Image Sources for App Developers
Have you been Googling “free images” for your app development projects? While this may seem like a good idea, images that come up in “free” Google searches are often protected by copyright and can’t be legally used. There are, however, sites that offer free-to-use images that are acceptable for any purpose. We’ve made a list […]