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Videos as Customer Support Tools

Providing quality, timely customer support is one of the keys to customer satisfaction and retention. For decades, customer support meant a paper instruction manual and a telephone line, and for most companies, things haven’t really changed much from that model. Sure, we now have knowledgebases, support forums, and iMessage chats, but ultimately, most customer support […]

Written by AppDemoVideos.com · Categorized: Video Benefits · Tagged: customer support, engagement, resources, tutorial video

Video Marketing Trends for 2020

Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, customer support, engagement, promotion, resources, social media, tutorial video, webinar

How to Use Video Throughout Your Sales Cycle

Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]

Written by Adam Weiss · Categorized: Video Benefits · Tagged: advertising, app marketing essentials, app video, customer support, engagement, investor pitch, tutorial video

Why You Need a Video for Your App

You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]

Written by Adam Weiss · Categorized: Marketing, Video Benefits · Tagged: app marketing essentials, app video, tutorial video, video production

What’s the Ideal App Video Length?

One of the hardest things for our clients to figure out is how long their video (or videos) should be. Often we’ll be asked right off the bat for a three or five minute video. While that sometimes may make sense, most of the time a video that long isn’t the right approach. Instead of […]

Written by AppDemoVideos.com · Categorized: Video Tips & Tricks · Tagged: app video, promo video, tutorial video

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Recently Added

  • App Store Videos: App Previews and Google Play Promo Videos [2022 Update]
  • Is a Demo Video Worth It?
  • How much should companies be spending on video marketing?
  • 5 Video Types Every App Creator Should Consider [2022 Update]
  • 7 App Demo Examples to Inspire Your Next Video

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