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Is a Demo Video Worth It?

Demo Videos are the most common video our clients ask for (it is part of our name, after all), and we know that one of the main questions people ask before engaging any kind of marketing or customer outreach is “Is this the best way to spend our limited budget?” We know that video can […]

Written by AppDemoVideos.com · Categorized: Marketing, Video Benefits · Tagged: app video, demo video, engagement, marketing budget

Facebook Video Ad Specifications: What You Need to Know (2020)

We all know video is an essential part of the app sales cycle, and Facebook is a powerful platform for video engagement. But with an overwhelming amount of information out there covering Facebook’s design and technical requirements, it can be challenging to narrow things down and figure out what you actually need. Here are 5 […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, app marketing essentials, app video, engagement, social media

Videos as Customer Support Tools

Providing quality, timely customer support is one of the keys to customer satisfaction and retention. For decades, customer support meant a paper instruction manual and a telephone line, and for most companies, things haven’t really changed much from that model. Sure, we now have knowledgebases, support forums, and iMessage chats, but ultimately, most customer support […]

Written by AppDemoVideos.com · Categorized: Video Benefits · Tagged: customer support, engagement, resources, tutorial video

Do App Preview Videos Increase Conversions?

Many app development companies run lean, and that means using both money and time wisely. It also means having to decide whether or not a particular marketing tool is the best use of your budget (whether that’s time, money, or both). Video – particularly if it’s professionally produced – is certainly a valuable part of […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play · Tagged: app preview, app video, apple app store, aso, engagement

Video Marketing Trends for 2020

Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, customer support, engagement, promotion, resources, social media, tutorial video, webinar

5 Things to Consider Before Developing An App for Your Business

Smartphones are ubiquitous these days; almost everyone has one, and almost everyone uses it constantly. This has resulted in an explosion in the popularity of app development, and of businesses wanting to have their own app. In fact, many businesses feel that they need to have an app in order to attract and keep customers. […]

Written by AppDemoVideos.com · Categorized: App Development · Tagged: app design, content marketing, engagement, resources

How to Use Video Throughout Your Sales Cycle

Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]

Written by Adam Weiss · Categorized: Video Benefits · Tagged: advertising, app marketing essentials, app video, customer support, engagement, investor pitch, tutorial video

The Importance of UI/UX in App Development

With all of the technological advancement of today’s world, people’s lives are inundated with gadgets and apps. It’s not enough to create a new app; to stand out from the rest, your app has to be created with the user in mind right from the beginning. The same can be said for any product or […]

Written by Adam Weiss · Categorized: App Development · Tagged: app design, engagement

Influencer Marketing – Is It Worth It?

The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, content marketing, engagement, promotion, social media

Avoid These App Marketing Pitfalls

You can create a phenomenal app, but without strong marketing, even the best app will get lost in the sea of apps that are currently available on the various app stores today. You can’t afford to leave your marketing to chance – you need a plan. And when you’re putting together your marketing plan, here […]

Written by Adam Weiss · Categorized: Marketing · Tagged: engagement, optimization, promotion

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Recently Added

  • App Store Videos: App Previews and Google Play Promo Videos [2022 Update]
  • Is a Demo Video Worth It?
  • How much should companies be spending on video marketing?
  • 5 Video Types Every App Creator Should Consider [2022 Update]
  • 7 App Demo Examples to Inspire Your Next Video

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