engagement

Videos as Customer Support Tools

Providing quality, timely customer support is one of the keys to customer satisfaction and retention. For decades, customer support meant a paper instruction manual and a telephone line, and for most companies, things haven’t really changed much from that model. Sure, we now have knowledgebases, support forums, and iMessage chats, but ultimately, most customer support […]

Do App Preview Videos Increase Conversions?

Many app development companies run lean, and that means using both money and time wisely. It also means having to decide whether or not a particular marketing tool is the best use of your budget (whether that’s time, money, or both). Video – particularly if it’s professionally produced – is certainly a valuable part of […]

Video Marketing Trends for 2020

Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]

5 Things to Consider Before Developing An App for Your Business

Smartphones are ubiquitous these days; almost everyone has one, and almost everyone uses it constantly. This has resulted in an explosion in the popularity of app development, and of businesses wanting to have their own app. In fact, many businesses feel that they need to have an app in order to attract and keep customers. […]

How to Use Video Throughout Your Sales Cycle

Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]

The Importance of UI/UX in App Development

With all of the technological advancement of today’s world, people’s lives are inundated with gadgets and apps. It’s not enough to create a new app; to stand out from the rest, your app has to be created with the user in mind right from the beginning. The same can be said for any product or […]

Avoid These App Marketing Pitfalls

You can create a phenomenal app, but without strong marketing, even the best app will get lost in the sea of apps that are currently available on the various app stores today. You can’t afford to leave your marketing to chance – you need a plan. And when you’re putting together your marketing plan, here […]