Are you looking to increase user retention for your app? In today’s rapidly evolving digital landscape where apps are a dime a dozen, user retention has become a crucial factor for success. It’s no longer just about the number of downloads: the loyalty and passion of your users is what’s really important. Why User Retention […]
engagement
Why Your App Needs Tutorial Videos
As a business owner, you know how important it is to ensure that your customers understand how to use your product or service. That’s businesses worldwide are turning to video marketing to ensure that their customers have the best experience possible. In this blog post, we will explore why your app needs tutorial videos. We […]
Authentic Isn’t a Synonym for DIY: Why Quality Videos Still Matter on Social Media
When Snapchat popularised disappearing photos and videos, it made way for a trend in content marketing: DIY. Then came Instagram and Facebook Stories. With the freedom of creating 15-second videos that only last 24 hours, brands that had been delicately arranging flat lays for Instagram leveraged the new format to show the human side of […]
How to Use Video Throughout Your Sales Cycle [2022 Update]
Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]
Is a Demo Video Worth It?
Demo Videos are the most common video our clients ask for (it is part of our name, after all), and we know that one of the main questions people ask before engaging any kind of marketing or customer outreach is “Is this the best way to spend our limited budget?” We know that video can […]
Facebook Video Ad Specifications: What You Need to Know (2020)
We all know video is an essential part of the app sales cycle, and Facebook is a powerful platform for video engagement. But with an overwhelming amount of information out there covering Facebook’s design and technical requirements, it can be challenging to narrow things down and figure out what you actually need. Here are 5 […]
Videos as Customer Support Tools
Providing quality, timely customer support is one of the keys to customer satisfaction and retention. For decades, customer support meant a paper instruction manual and a telephone line, and for most companies, things haven’t really changed much from that model. Sure, we now have knowledgebases, support forums, and iMessage chats, but ultimately, most customer support […]
Do App Preview Videos Increase Conversions?
Many app development companies run lean, and that means using both money and time wisely. It also means having to decide whether or not a particular marketing tool is the best use of your budget (whether that’s time, money, or both). Video – particularly if it’s professionally produced – is certainly a valuable part of […]
Video Marketing Trends for 2020
Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]
5 Things to Consider Before Developing An App for Your Business
Smartphones are ubiquitous these days; almost everyone has one, and almost everyone uses it constantly. This has resulted in an explosion in the popularity of app development, and of businesses wanting to have their own app. In fact, many businesses feel that they need to have an app in order to attract and keep customers. […]