[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, App Store Optimization (ASO) for your app is at […]
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Screenshots and Video: What to Include in Your App Store Listing
Screenshots have been an important part of the Apple App Store and Google Play since their very beginnings, and are an essential part of any ASO strategy – but app store videos are now an option that just can’t be ignored. When it comes to app buyers, first impressions count. According to an analysis of […]
App Store Videos: App Previews and Google Play Promo Videos [2019 Update]
A good app store listing is a finely-tuned representation of your app, and developers spend large amounts of time (and sometimes money) on making them perfect. With all of that effort and expense, there’s one extremely powerful tool that many developers overlook: the app store video. When Apple introduced App Previews to their developer community at WWDC […]
5 Video Types Every Developer Should Consider
[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]
Differences Between Apple’s App Store and Google Play you need to Know
The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]
Are App Store Search Ads Worth It?
If you’re an app developer on a limited budget, advertising of any kind can seem like an unaffordable luxury. However, if you want your app to be a top seller, then not only are app store ads worth the money, they are essential for success. For all but the luckiest developers, word of mouth just […]
Are Screenshots Enough?
UPDATE: We’ve written a new post on this topic with the latest thinking. Check it out here: Screenshots and Video: What to Include in Your App Store Listing App store screenshots play a vital role in marketing your app to the general public. After using keywords to search for the perfect app, the first things […]