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App Store Videos: App Previews and Google Play Promo Videos [2022 Update]

A good app store listing is a finely-tuned representation of your app, and developers spend large amounts of time (and sometimes money) on making them perfect. With all of that effort and expense, there’s one extremely powerful tool that many developers overlook: the app store video. When Apple introduced App Previews to their developer community at WWDC […]

Written by Adam Weiss · Categorized: App Store & Google Play · Tagged: app marketing essentials, app preview, app video, apple app store, aso, google play, promo video

5 Video Types Every App Creator Should Consider [2022 Update]

[Note: This post was originally an answer on Quora, and has been expanded here, then updated in January 2022.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in […]

Written by AppDemoVideos.com · Categorized: Marketing, Video Benefits · Tagged: advertising, app marketing essentials, app preview, app video, google play, promotion, social media

8 Best Affordable or Free Tools for ASO [2020 Update]

[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, App Store Optimization (ASO) for your app is at […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play, Marketing · Tagged: app marketing essentials, apple app store, aso, google play, resources, seo

Screenshots and Video: What to Include in Your App Store Listing

Screenshots have been an important part of the Apple App Store and Google Play since their very beginnings, and are an essential part of any ASO strategy – but app store videos are now an option that just can’t be ignored. When it comes to app buyers, first impressions count. According to an analysis of […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play · Tagged: app marketing essentials, app preview, app video, apple app store, aso, google play

Differences Between Apple’s App Store and Google Play you need to Know

The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play · Tagged: app marketing essentials, app preview, apple app store, aso, google play, promotion

Are App Store Search Ads Worth It?

If you’re an app developer on a limited budget, advertising of any kind can seem like an unaffordable luxury. However, if you want your app to be a top seller, then not only are app store ads worth the money, they are essential for success. For all but the luckiest developers, word of mouth just […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play · Tagged: advertising, apple app store, aso, google play, promotion

Are Screenshots Enough?

UPDATE: We’ve written a new post on this topic with the latest thinking. Check it out here: Screenshots and Video: What to Include in Your App Store Listing App store screenshots play a vital role in marketing your app to the general public. After using keywords to search for the perfect app, the first things […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play · Tagged: app preview, apple app store, aso, google play

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Recently Added

  • App Store Videos: App Previews and Google Play Promo Videos [2022 Update]
  • Is a Demo Video Worth It?
  • How much should companies be spending on video marketing?
  • 5 Video Types Every App Creator Should Consider [2022 Update]
  • 7 App Demo Examples to Inspire Your Next Video

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