[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]
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Differences Between Apple’s App Store and Google Play you need to Know
The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]
Are App Store Search Ads Worth It?
If you’re an app developer on a limited budget, advertising of any kind can seem like an unaffordable luxury. However, if you want your app to be a top seller, then not only are app store ads worth the money, they are essential for success. For all but the luckiest developers, word of mouth just […]
6 Best Affordable (or Free!) Tools for App Store Optimization
While the ways in which people find apps has diversified over the years, 40% of people still browse their preferred app store in search of apps. And with millions of apps out there (on Google Play alone, there are close to 2.9 million apps) and thousands more in development, the biggest challenge for you as a […]
Are Screenshots Enough?
App store screenshots play a vital role in marketing your app to the general public. After using keywords to search for the perfect app, the first things users will notice are probably the app’s icon, name, and its screenshots. In fact, it has been shown that less than 2% of users actually read the app description — […]
App Store Videos: App Previews vs. Google Play Videos
When Paul Turner introduced App Previews to Apple’s developer community, he emphasized that the videos are “strongly encouraged.” Apple knows that video is an extremely effective way introduce prospective customers to an app (just look at their app-specific ads), and they added embedded videos to the App Store so that developers could take advantage of the power of […]