Did you know that UK data shows that people over the age of 50 reportedly account for 47% of all consumer spending, but they are only represented in 12% of marketing content? That’s a huge missed opportunity. As the digital landscape continues to evolve, it is essential for app developers, marketers, and businesses to adapt […]
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Effective Marketing Strategies for Your Healthcare App: A Comprehensive Guide
In today’s digital age, healthcare apps have become an integral part of the industry, providing convenient and accessible solutions for patients and healthcare professionals alike. However, with the increasing number of healthcare apps available in the market, it’s crucial to understand how to effectively market your app to reach your target audience and stand out […]
5 Ways To Market Your Apps In 2023
As mobile apps become increasingly dominant in the digital landscape, it’s important to understand how to effectively market your app(s) to stand out from the competition. In this blog post, we will discuss five of the best app marketing strategies for 2023. From social media to SEO optimization and targeted digital ads, to influencer marketing […]
Authentic Isn’t a Synonym for DIY: Why Quality Videos Still Matter on Social Media
When Snapchat popularised disappearing photos and videos, it made way for a trend in content marketing: DIY. Then came Instagram and Facebook Stories. With the freedom of creating 15-second videos that only last 24 hours, brands that had been delicately arranging flat lays for Instagram leveraged the new format to show the human side of […]
How to Use Video Throughout Your Sales Cycle [2022 Update]
Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]
Why You Should Advertise Your App on TikTok
With over 1 billion active users, TikTok is fast becoming one of the most popular social media platforms. It’s now ranked at or near the top of the list of the world’s most popular apps and has been downloaded more than 3 billion times. In Q1 2020 alone, the app had 315 million downloads – […]
5 Video Types Every App Creator Should Consider [2022 Update]
[Note: This post was originally an answer on Quora, and has been expanded here, then updated in January 2022.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in […]
Facebook Video Ad Specifications: What You Need to Know (2020)
We all know video is an essential part of the app sales cycle, and Facebook is a powerful platform for video engagement. But with an overwhelming amount of information out there covering Facebook’s design and technical requirements, it can be challenging to narrow things down and figure out what you actually need. Here are 5 […]
Video Marketing Trends for 2020
Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]
Influencer Marketing – Is It Worth It?
The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]