We all know video is an essential part of the app sales cycle, and Facebook is a powerful platform for video engagement. But with an overwhelming amount of information out there covering Facebook’s design and technical requirements, it can be challenging to narrow things down and figure out what you actually need. Here are 5 […]
advertising
Video Marketing Trends for 2020
Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]
How to Use Video Throughout Your Sales Cycle
Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]
5 Video Types Every Developer Should Consider
[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]
Influencer Marketing – Is It Worth It?
The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]
Are App Store Search Ads Worth It?
If you’re an app developer on a limited budget, advertising of any kind can seem like an unaffordable luxury. However, if you want your app to be a top seller, then not only are app store ads worth the money, they are essential for success. For all but the luckiest developers, word of mouth just […]
Special Video Considerations for Social Networks
Social networks are an integral part of most people’s daily lives; a Pew Research Center study in 2015 found that 65% of all American adults use social networking sites. Nearly 30% of a person’s online time today is spent on social media: that’s about two hours each and every day. Using your app’s demo video (or […]