Video is an incredibly important tool for marketing, training, customer support, and fundraising, but for many startups, a big question looms over every potential video project: what will it cost? Since the explainer video (or demo video) is often at the top of many of our clients’ lists of marketing needs, we’ve put together a […]
app marketing essentials
5 Video Types Every Developer Should Consider
[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]
Six Tips for a Successful App Launch
With millions of apps on the market competing for attention and users, you want to do everything you can to ensure a strong, successful launch for your new app. Follow these six tips, and you’ll be well on your way to a fantastic launch! Know Your Target Customers Make sure you’ve done your research and […]
Differences Between Apple’s App Store and Google Play you need to Know
The two big players when it comes to app stores are undoubtedly Apple and Google, so chances are good you’re planning on submitting your app to one – or both – of them. You need to know that there are some significant differences between the two with regards to the procedure to submit an app […]
Special Video Considerations for Social Networks
Social networks are an integral part of most people’s daily lives; a Pew Research Center study in 2015 found that 65% of all American adults use social networking sites. Nearly 30% of a person’s online time today is spent on social media: that’s about two hours each and every day. Using your app’s demo video (or […]
You’ve Got Your Video: Now What Do You Do With It?
You’ve just watched the final cut of your app’s demo video… Now what? Video is a great way to build a potential customer’s trust and confidence in your app, and using a video in your marketing can have a direct effect on sales: studies have shown that 74% of potential customers who watched a video about […]
Why You Need a Video for Your App
You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]
What Kind of Video Is Right for Your App?
Videos today run the gamut from screen recordings to animation and live action. It can get a bit overwhelming when you’re faced with so many choices, but there are pros and cons to each that can guide your decision. Knowing the purpose of your video, as well as the signature strengths of each type of […]
What You Need to Know About Creating a Press Kit for Your App
In our previous post Advice for a Winning Website, we discussed what it takes to create an effective marketing website for your app. There’s one aspect we didn’t discuss in detail because we thought it needed its own post. So today we’re here to talk about press kits – something you should definitely include on your app marketing […]
Advice for a Winning Website
Your company’s website is a key aspect of your marketing efforts. 24% of people stated they found apps via a company’s website, and an additional 27% stated they used a search engine (which more than likely led them to a company website). Together that means that more than half of the people that find an app […]