A good app store listing is a finely-tuned representation of your app, and developers spend large amounts of time (and sometimes money) on making them perfect. With all of that effort and expense, there’s one extremely powerful tool that many developers overlook: the app store video. When Apple introduced App Previews to their developer community at WWDC […]
app marketing essentials
5 Video Types Every App Creator Should Consider [2022 Update]
[Note: This post was originally an answer on Quora, and has been expanded here, then updated in January 2022.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in […]
3 Reasons to Rethink DIY App Videos
With multi-talented team members and better access to recording and editing tools, many companies’ first instinct when planning videos for web or app use is to DIY-it. But just because it can be done in-house, does it mean that it should be? Product-focused videos are notoriously challenging to create yourself, whether they are made up […]
Facebook Video Ad Specifications: What You Need to Know (2020)
We all know video is an essential part of the app sales cycle, and Facebook is a powerful platform for video engagement. But with an overwhelming amount of information out there covering Facebook’s design and technical requirements, it can be challenging to narrow things down and figure out what you actually need. Here are 5 […]
8 Best Affordable or Free Tools for ASO [2020 Update]
[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, App Store Optimization (ASO) for your app is at […]
Simple App Website Builders with Embedded Video
As an app developer, most of your design and development effort probably goes into your app – but you know you need a web presence to both publicize and legitimize your offerings. Luckily, there are easy options to quickly and easily create a professional-looking, useful, yet simple app website to generate interest and collect customer […]
Screenshots and Video: What to Include in Your App Store Listing
Screenshots have been an important part of the Apple App Store and Google Play since their very beginnings, and are an essential part of any ASO strategy – but app store videos are now an option that just can’t be ignored. When it comes to app buyers, first impressions count. According to an analysis of […]
How to Use Video Throughout Your Sales Cycle
Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]
How to Make an App Explainer Video
App explainer videos are an essential marketing tool, and are one of the “must haves” most app developers put on their app promotion to do lists. Explainer video production can be overwhelming, though, so we’ve put together this step-by-step guide to making a video of your very own: Pick a Video Style This is probably […]
How Much Does an Explainer (or Demo) Video Cost?
Video is an incredibly important tool for marketing, training, customer support, and fundraising, but for many startups, a big question looms over every potential video project: what will it cost? Since the explainer video (or demo video) is often at the top of many of our clients’ lists of marketing needs, we’ve put together a […]