This article is the companion piece to our first article on A/B testing, and is the result of many clients asking us how to properly test the video ads we’ve created for them. Why A/B Test? Quite simply, A/B testing takes the guesswork out of your marketing and user experience. It gives you the opportunity […]
optimization
Avoid These App Marketing Pitfalls
You can create a phenomenal app, but without strong marketing, even the best app will get lost in the sea of apps that are currently available on the various app stores today. You can’t afford to leave your marketing to chance – you need a plan. And when you’re putting together your marketing plan, here […]
All About A/B Testing
A/B testing, sometimes referred to bucket testing or split-run testing, is simply an optimization method in which you set up an experiment to see which version of something performs better. It’s one of the best ways to optimize marketing materials such as advertisements and websites. What Can You Test? A/B testing necessarily has a marketing […]
Interactive Video – The Next Trend in Video Content is Here
We’ve talked before about the reasons why videos are a must, whether you’re an app developer or you have a physical product. Videos are an amazing tool you can’t afford not to have in your toolbox. Interactive video is an up-and-coming video technology, and it’s something we’re incredibly excited about. Here’s the 411 on this […]
7 Smart Ways to Improve Mobile App Onboarding – Part 2
This is Part 2 in a two-part series on how to improve mobile app onboarding. Check out Part 1 here. In Part 1, we wrote about the best practices for creating an effective and engaging app onboarding experience for your users – including keeping it simple, demonstrating value and the benefits of video. Now we’ll […]
7 Smart Ways to Improve Mobile App Onboarding – Part 1
This blog post is the first part of a two-part series. Build it, and they will come. This is what every app developer dreams of — but there should be more to that dream than just accumulating downloads. What you really want is for them to come and stay – as passionate, loyal users of […]
Top 3 Tips for Using Keywords in Apple’s App Store
Congratulations! You’ve built an amazing app and you’re ready to let it loose on the Apple App Store. Not so fast… although you may want to get your app available as soon as possible, you won’t get any users if nobody can find it, so it’s definitely worth putting some time into creating your app […]