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3 Reasons to Rethink DIY App Videos

With multi-talented team members and better access to recording and editing tools, many companies’ first instinct when planning videos for web or app use is to DIY-it. But just because it can be done in-house, does it mean that it should be? Product-focused videos are notoriously challenging to create yourself, whether they are made up […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app preview, app video, promotion, video production

How to A/B Test App Video Ads

This article is the companion piece to our first article on A/B testing, and is the result of many clients asking us how to properly test the video ads we’ve created for them. Why A/B Test? Quite simply, A/B testing takes the guesswork out of your marketing and user experience. It gives you the opportunity […]

Written by AppDemoVideos.com · Categorized: Marketing, Video Tips & Tricks · Tagged: app video, content marketing, optimization, video production

How to Make an App Explainer Video

App explainer videos are an essential marketing tool, and are one of the “must haves” most app developers put on their app promotion to do lists. Explainer video production can be overwhelming, though, so we’ve put together this step-by-step guide to making a video of your very own: Pick a Video Style This is probably […]

Written by AppDemoVideos.com · Categorized: Video Tips & Tricks · Tagged: animation, app marketing essentials, app video, promo video, stock video, video production

How to Record Your Android Phone’s Screen

We’ve covered how to record an iPhone screen, but Android users also want to create demo videos, so we’re back with a look at the tools you need for Android screen capture. Android Screen Recording Apps On iPhones, native screen recording is a new addition (and has some major flaws), but Google has allowed Android […]

Written by AppDemoVideos.com · Categorized: Video Tips & Tricks · Tagged: app video, resources, video production

How Much Does an Explainer Video Cost?

Video is an incredibly important tool for marketing, training, customer support, and fundraising, but for many startups, a big question looms over every potential video project: what will it cost? Since the explainer video (or demo video) is often at the top of many of our clients’ lists of marketing needs, we’ve put together a […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app video, video production

How to Record an iPhone Screen: 3 Options

There are lots of reasons you might want to record your iPhone (or iPad) screen, from sharing your gaming triumphs to creating an App Preview video. Since making high-quality app videos means recording iPhones every day, we thought we’d share three easy methods: iPhone Screen Capture This is simplest way to record your iPhone screen, […]

Written by Adam Weiss · Categorized: Video Tips & Tricks · Tagged: app video, ios, iPhone, video production

Top 2D Video Animation Styles

We get asked about animated explainer videos and animation styles by some of our clients, and animation can be a great way to convey certain types of information if done well. For videos of apps or software, animation is particularly useful if you want to explain a new or complex concept that viewers aren’t familiar […]

Written by AppDemoVideos.com · Categorized: Video Tips & Tricks · Tagged: animation, video production

All About A/B Testing

A/B testing, sometimes referred to bucket testing or split-run testing, is simply an optimization method in which you set up an experiment to see which version of something performs better. It’s one of the best ways to optimize marketing materials such as advertisements and websites. What Can You Test? A/B testing necessarily has a marketing […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: content marketing, engagement, optimization, video production

Interactive Video – The Next Trend in Video Content is Here

We’ve talked before about the reasons why videos are a must, whether you’re an app developer or you have a physical product. Videos are an amazing tool you can’t afford not to have in your toolbox. Interactive video is an up-and-coming video technology, and it’s something we’re incredibly excited about. Here’s the 411 on this […]

Written by AppDemoVideos.com · Categorized: Video Benefits · Tagged: engagement, optimization, video production

Our Webinar Production Process

A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or […]

Written by Adam Weiss · Categorized: Video Tips & Tricks · Tagged: sales, video production, webinar

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  • 3 Reasons to Rethink DIY App Videos
  • Facebook Video Ad Specifications: What You Need to Know (2020)
  • Videos as Customer Support Tools
  • Videoconferencing Tips for Working from Home
  • Do App Preview Videos Increase Conversions?

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