As mobile apps become increasingly dominant in the digital landscape, it’s important to understand how to effectively market your app(s) to stand out from the competition. In this blog post, we will discuss five of the best app marketing strategies for 2023. From social media to SEO optimization and targeted digital ads, to influencer marketing […]
seo
Let’s Talk About Video Accessibility
When you start thinking of creating a video, it’s always a good idea to look for ways to make it accessible to as many people as possible. After all, there are over 1.1 billion people worldwide who have some form of disability, and you should do your best to make sure that they’re able to […]
8 Best Affordable or Free Tools for ASO [2020 Update]
[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, App Store Optimization (ASO) for your app is at […]
Simple App Website Builders with Embedded Video
As an app developer, most of your design and development effort probably goes into your app – but you know you need a web presence to both publicize and legitimize your offerings. Luckily, there are easy options to quickly and easily create a professional-looking, useful, yet simple app website to generate interest and collect customer […]
Tips to Improve your Video’s Search Engine Optimization
You’ve invested time and money into the creation of videos for your app. To ensure that is time and money well-spent, you need to do everything you can to put those videos to work for you. How? By making sure as many potential customers see them as possible. To do that, you’ve got to optimize […]
How YouTube Videos Can Help Your Brand Integrity & SEO Efforts
You have spent a lot of time building your brand identity and streamlining your marketing efforts to ensure brand integrity. But, if you don’t have your own official video on YouTube, you might be doing some serious damage to your brand. Producing your own YouTube video may be the smartest thing you can do to […]
Advice for a Winning Website
Your company’s website is a key aspect of your marketing efforts. 24% of people stated they found apps via a company’s website, and an additional 27% stated they used a search engine (which more than likely led them to a company website). Together that means that more than half of the people that find an app […]