Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]
Video Benefits
Is a Demo Video Worth It?
Demo Videos are the most common video our clients ask for (it is part of our name, after all), and we know that one of the main questions people ask before engaging any kind of marketing or customer outreach is “Is this the best way to spend our limited budget?” We know that video can […]
5 Video Types Every App Creator Should Consider [2022 Update]
[Note: This post was originally an answer on Quora, and has been expanded here, then updated in January 2022.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in […]
Videos as Customer Support Tools
Providing quality, timely customer support is one of the keys to customer satisfaction and retention. For decades, customer support meant a paper instruction manual and a telephone line, and for most companies, things haven’t really changed much from that model. Sure, we now have knowledgebases, support forums, and iMessage chats, but ultimately, most customer support […]
Interactive Video – The Next Trend in Video Content is Here
We’ve talked before about the reasons why videos are a must, whether you’re an app developer or you have a physical product. Videos are an amazing tool you can’t afford not to have in your toolbox. Interactive video is an up-and-coming video technology, and it’s something we’re incredibly excited about. Here’s the 411 on this […]
Best Practices for Trade Show Videos
Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video; it’s not simply a case of loading your existing promo or demo video on a screen. The best trade […]
Want Investment Funding for your App? How Video can Help!
You don’t need funding to build an app, but funding can mean the difference between a strong marketing push that gives your app its best chance at success, and leaving your app to flounder, lost amongst the millions of other apps currently out there on the market. Whether you decide to crowdfund or to seek out investors […]
iOS 11 Update Bringing Big Changes to Apple App Store Videos!
Apple’s iOS 11 update introduces a wide array of updates to the iPhone and iPad experience, but this time, it also brings a major revamp of the App Store that really puts the emphasis on video. We’ll focus on the three major video updates in this article – you can read about all of the […]
Why You Need a Video for Your App
You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]
How YouTube Videos Can Help Your Brand Integrity & SEO Efforts
You have spent a lot of time building your brand identity and streamlining your marketing efforts to ensure brand integrity. But, if you don’t have your own official video on YouTube, you might be doing some serious damage to your brand. Producing your own YouTube video may be the smartest thing you can do to […]