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Marketing

3 Reasons to Rethink DIY App Videos

With multi-talented team members and better access to recording and editing tools, many companies’ first instinct when planning videos for web or app use is to DIY-it. But just because it can be done in-house, does it mean that it should be? Product-focused videos are notoriously challenging to create yourself, whether they are made up […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app preview, app video, promotion, video production

Facebook Video Ad Specifications: What You Need to Know (2020)

We all know video is an essential part of the app sales cycle, and Facebook is a powerful platform for video engagement. But with an overwhelming amount of information out there covering Facebook’s design and technical requirements, it can be challenging to narrow things down and figure out what you actually need. Here are 5 […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, app marketing essentials, app video, engagement, social media

8 Best Affordable or Free Tools for ASO [2020 Update]

[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, App Store Optimization (ASO) for your app is at […]

Written by AppDemoVideos.com · Categorized: App Store & Google Play, Marketing · Tagged: app marketing essentials, apple app store, aso, google play, resources, seo

How to A/B Test App Video Ads

This article is the companion piece to our first article on A/B testing, and is the result of many clients asking us how to properly test the video ads we’ve created for them. Why A/B Test? Quite simply, A/B testing takes the guesswork out of your marketing and user experience. It gives you the opportunity […]

Written by AppDemoVideos.com · Categorized: Marketing, Video Tips & Tricks · Tagged: app video, content marketing, optimization, video production

10 of the Best Free Image Sources for App Developers

Have you been Googling “free images” for your app development projects? While this may seem like a good idea, images that come up in “free” Google searches are often protected by copyright and can’t be legally used. To be safe from illegal usage, you really want to make sure you’re getting all of the images […]

Written by AppDemoVideos.com · Categorized: App Development, Marketing · Tagged: app design, resources

Simple App Website Builders with Embedded Video

As an app developer, most of your design and development effort probably goes into your app – but you know you need a web presence to both publicize and legitimize your offerings. Luckily, there are easy options to quickly and easily create a professional-looking, useful, yet simple app website to generate interest and collect customer […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app video, promotion, seo

Video Marketing Trends for 2020

Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, customer support, engagement, promotion, resources, social media, tutorial video, webinar

How Much Does an Explainer Video Cost?

Video is an incredibly important tool for marketing, training, customer support, and fundraising, but for many startups, a big question looms over every potential video project: what will it cost? Since the explainer video (or demo video) is often at the top of many of our clients’ lists of marketing needs, we’ve put together a […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app video, video production

5 Video Types Every Developer Should Consider

[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]

Written by AppDemoVideos.com · Categorized: Marketing, Video Benefits · Tagged: advertising, app marketing essentials, app preview, app video, google play, promotion, social media

Influencer Marketing – Is It Worth It?

The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: advertising, content marketing, engagement, promotion, social media

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  • 3 Reasons to Rethink DIY App Videos
  • Facebook Video Ad Specifications: What You Need to Know (2020)
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