The world of marketing is constantly evolving, and one of the biggest game-changers in recent years has been the rise of Artificial Intelligence (AI). AI has become an indispensable tool for marketers, offering new and innovative ways to collect, analyze, and interpret data, personalize marketing campaigns, optimize content, engage with customers, and make accurate predictions. […]
Marketing
5 Ways To Market Your Apps In 2023
As mobile apps become increasingly dominant in the digital landscape, it’s important to understand how to effectively market your app(s) to stand out from the competition. In this blog post, we will discuss five of the best app marketing strategies for 2023. From social media to SEO optimization and targeted digital ads, to influencer marketing […]
Let’s Talk About Video Accessibility
When you start thinking of creating a video, it’s always a good idea to look for ways to make it accessible to as many people as possible. After all, there are over 1.1 billion people worldwide who have some form of disability, and you should do your best to make sure that they’re able to […]
Authentic Isn’t a Synonym for DIY: Why Quality Videos Still Matter on Social Media
When Snapchat popularised disappearing photos and videos, it made way for a trend in content marketing: DIY. Then came Instagram and Facebook Stories. With the freedom of creating 15-second videos that only last 24 hours, brands that had been delicately arranging flat lays for Instagram leveraged the new format to show the human side of […]
Why You Should Advertise Your App on TikTok
With over 1 billion active users, TikTok is fast becoming one of the most popular social media platforms. It’s now ranked at or near the top of the list of the world’s most popular apps and has been downloaded more than 3 billion times. In Q1 2020 alone, the app had 315 million downloads – […]
Is a Demo Video Worth It?
Demo Videos are the most common video our clients ask for (it is part of our name, after all), and we know that one of the main questions people ask before engaging any kind of marketing or customer outreach is “Is this the best way to spend our limited budget?” We know that video can […]
How much should companies be spending on video marketing?
These days, video is more important than ever – brands are now recognizing that it’s no longer optional. As the prominence of video increases, you may find yourself wondering: how much should a company spend on video marketing? As you might expect, there’s no one-size-fits-all answer. Your video marketing budget will depend on: the size […]
5 Video Types Every App Creator Should Consider [2022 Update]
[Note: This post was originally an answer on Quora, and has been expanded here, then updated in January 2022.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in […]
7 App Demo Examples to Inspire Your Next Video
96% of people have watched an explainer video to learn more about a product or service, according to this survey. So, if you’re still asking yourself if you should create a demo video to showcase your app, you’re probably asking the wrong question. People are constantly on the lookout for explainer videos – so how […]
3 Reasons to Rethink DIY App Videos
With multi-talented team members and better access to recording and editing tools, many companies’ first instinct when planning videos for web or app use is to DIY-it. But just because it can be done in-house, does it mean that it should be? Product-focused videos are notoriously challenging to create yourself, whether they are made up […]