This article is the companion piece to our first article on A/B testing, and is the result of many clients asking us how to properly test the video ads we’ve created for them. Why A/B Test? Quite simply, A/B testing takes the guesswork out of your marketing and user experience. It gives you the opportunity […]
Marketing
10 of the Best Free Image Sources for App Developers
Have you been Googling “free images” for your app development projects? While this may seem like a good idea, images that come up in “free” Google searches are often protected by copyright and can’t be legally used. To be safe from illegal usage, you really want to make sure you’re getting all of the images […]
Simple App Website Builders with Embedded Video
As an app developer, most of your design and development effort probably goes into your app – but you know you need a web presence to both publicize and legitimize your offerings. Luckily, there are easy options to quickly and easily create a professional-looking, useful, yet simple app website to generate interest and collect customer […]
8 Best Affordable or Free Tools for ASO [2020 Update]
[This is an update to our “6 Best Affordable (or Free!) Tools for App Store Optimization” post from 2017. We’ve added two new ASO tools and revisited the others for a fresh look at the options in 2020!] If you want your app to be successful, app store optimization (ASO) for your app is at […]
Video Marketing Trends for 2020
Today’s internet is a video-first experience: 72% of people prefer video to text when it comes to content consumption. Even on corporate websites, video reigns supreme. According to Forbes, websites with video content hold their visitors’ interest 88% longer, and overall, viewers retain more than 90% of a video’s message. For text, it’s only a […]
How Much Does an Explainer Video Cost?
Video is an incredibly important tool for marketing, training, customer support, and fundraising, but for many startups, a big question looms over every potential video project: what will it cost? Since the explainer video (or demo video) is often at the top of many of our clients’ lists of marketing needs, we’ve put together a […]
5 Video Types Every Developer Should Consider
[Note: This post was originally an answer on Quora, and has been expanded here.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in development and you have a […]
Influencer Marketing – Is It Worth It?
The short answer is yes! Influencer marketing is very popular now, and for good reason. A 2016 study done by TapInfluence and Nielsen Catalina Solutions demonstrated that good influencer marketing can deliver eleven times a business’s ROI when compared to traditional digital marketing, and a survey done by Twitter showed that people have come to […]
Avoid These App Marketing Pitfalls
You can create a phenomenal app, but without strong marketing, even the best app will get lost in the sea of apps that are currently available on the various app stores today. You can’t afford to leave your marketing to chance – you need a plan. And when you’re putting together your marketing plan, here […]
Six Tips for a Successful App Launch
With millions of apps on the market competing for attention and users, you want to do everything you can to ensure a strong, successful launch for your new app. Follow these six tips, and you’ll be well on your way to a fantastic launch! Know Your Target Customers Make sure you’ve done your research and […]