Did you know that UK data shows that people over the age of 50 reportedly account for 47% of all consumer spending, but they are only represented in 12% of marketing content? That’s a huge missed opportunity. As the digital landscape continues to evolve, it is essential for app developers, marketers, and businesses to adapt […]
Marketing
Mastering Market Research: A Guide for Software and App Businesses
In today’s fast-paced and ever-evolving tech industry, understanding the importance of market research has become crucial for the success of software and app businesses. With fierce competition and rapidly changing consumer preferences, gathering relevant data, analyzing the competition, and identifying your target audience are essential steps in creating a successful product. In this guide, we […]
Effective Marketing Strategies for Your Healthcare App: A Comprehensive Guide
In today’s digital age, healthcare apps have become an integral part of the industry, providing convenient and accessible solutions for patients and healthcare professionals alike. However, with the increasing number of healthcare apps available in the market, it’s crucial to understand how to effectively market your app to reach your target audience and stand out […]
The Role of AI in Marketing: How to Best Use it (And What to Avoid)
The world of marketing is constantly evolving, and one of the biggest game-changers in recent years has been the rise of Artificial Intelligence (AI). AI has become an indispensable tool for marketers, offering new and innovative ways to collect, analyze, and interpret data, personalize marketing campaigns, optimize content, engage with customers, and make accurate predictions. […]
5 Ways To Market Your Apps In 2023
As mobile apps become increasingly dominant in the digital landscape, it’s important to understand how to effectively market your app(s) to stand out from the competition. In this blog post, we will discuss five of the best app marketing strategies for 2023. From social media to SEO optimization and targeted digital ads, to influencer marketing […]
Let’s Talk About Video Accessibility
When you start thinking of creating a video, it’s always a good idea to look for ways to make it accessible to as many people as possible. After all, there are over 1.1 billion people worldwide who have some form of disability, and you should do your best to make sure that they’re able to […]
Authentic Isn’t a Synonym for DIY: Why Quality Videos Still Matter on Social Media
When Snapchat popularised disappearing photos and videos, it made way for a trend in content marketing: DIY. Then came Instagram and Facebook Stories. With the freedom of creating 15-second videos that only last 24 hours, brands that had been delicately arranging flat lays for Instagram leveraged the new format to show the human side of […]
Why You Should Advertise Your App on TikTok
With over 1 billion active users, TikTok is fast becoming one of the most popular social media platforms. It’s now ranked at or near the top of the list of the world’s most popular apps and has been downloaded more than 3 billion times. In Q1 2020 alone, the app had 315 million downloads – […]
Is a Demo Video Worth It?
Demo Videos are the most common video our clients ask for (it is part of our name, after all), and we know that one of the main questions people ask before engaging any kind of marketing or customer outreach is “Is this the best way to spend our limited budget?” We know that video can […]
How much should companies be spending on video marketing?
These days, video is more important than ever – brands are now recognizing that it’s no longer optional. As the prominence of video increases, you may find yourself wondering: how much should a company spend on video marketing? As you might expect, there’s no one-size-fits-all answer. Your video marketing budget will depend on: the size […]