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Marketing

All About A/B Testing

A/B testing, sometimes referred to bucket testing or split-run testing, is simply an optimization method in which you set up an experiment to see which version of something performs better. It’s one of the best ways to optimize marketing materials such as advertisements and websites. What Can You Test? A/B testing necessarily has a marketing […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: content marketing, engagement, optimization, video production

Tips to Improve your Video’s Search Engine Optimization

You’ve invested time and money into the creation of videos for your app. To ensure that is time and money well-spent, you need to do everything you can to put those videos to work for you. How? By making sure as many potential customers see them as possible. To do that, you’ve got to optimize […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: content marketing, seo, video production

5 Easy Ways to Give Your Social Media Presence a Boost

With social networks an integral part of people’s daily lives, having a presence on at least one social media network is a must for any company. More than two-thirds of American adults regularly use social networking sites as part of their daily lives and social media accounts for almost 30% of a person’s online time – that’s […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: content marketing, engagement, promotion, social media

Special Video Considerations for Social Networks

Social networks are an integral part of most people’s daily lives; a Pew Research Center study in 2015 found that 65% of all American adults use social networking sites. Nearly 30% of a person’s online time today is spent on social media: that’s about two hours each and every day. Using your app’s demo video (or […]

Written by AppDemoVideos.com · Categorized: Marketing, Video Tips & Tricks · Tagged: advertising, app marketing essentials, app video, promotion, social media

You’ve Got Your Video: Now What Do You Do With It?

You’ve just watched the final cut of your app’s demo video… Now what? Video is a great way to build a potential customer’s trust and confidence in your app, and using a video in your marketing can have a direct effect on sales: studies have shown that 74% of potential customers who watched a video about […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, app video, promotion, social media

Why You Need a Video for Your App

You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]

Written by Adam Weiss · Categorized: Marketing, Video Benefits · Tagged: app marketing essentials, app video, tutorial video, video production

How to Grow Your App’s Twitter Audience

You’ve polished up your Twitter profile and made sure that your website is ready to receive visitors. You know you need to follow others before others will start following you. Now, you’re wondering what else your company can do to grow your Twitter audience. With a dynamic and organic platform such as Twitter, where tweets live […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: content marketing, engagement, promotion, resources, social media

What You Need to Know About Creating a Press Kit for Your App

In our previous post Advice for a Winning Website, we discussed what it takes to create an effective marketing website for your app. There’s one aspect we didn’t discuss in detail because we thought it needed its own post. So today we’re here to talk about press kits – something you should definitely include on your app marketing […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, promotion, publicity

Advice for a Winning Website

Your company’s website is a key aspect of your marketing efforts. 24% of people stated they found apps via a company’s website, and an additional 27% stated they used a search engine (which more than likely led them to a company website). Together that means that more than half of the people that find an app […]

Written by AppDemoVideos.com · Categorized: Marketing · Tagged: app marketing essentials, content marketing, seo, social media

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