You’ve just watched the final cut of your app’s demo video… Now what? Video is a great way to build a potential customer’s trust and confidence in your app, and using a video in your marketing can have a direct effect on sales: studies have shown that 74% of potential customers who watched a video about […]
Marketing
Why You Need a Video for Your App
You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]
How to Grow Your App’s Twitter Audience
You’ve polished up your Twitter profile and made sure that your website is ready to receive visitors. You know you need to follow others before others will start following you. Now, you’re wondering what else your company can do to grow your Twitter audience. With a dynamic and organic platform such as Twitter, where tweets live […]
What You Need to Know About Creating a Press Kit for Your App
In our previous post Advice for a Winning Website, we discussed what it takes to create an effective marketing website for your app. There’s one aspect we didn’t discuss in detail because we thought it needed its own post. So today we’re here to talk about press kits – something you should definitely include on your app marketing […]
Advice for a Winning Website
Your company’s website is a key aspect of your marketing efforts. 24% of people stated they found apps via a company’s website, and an additional 27% stated they used a search engine (which more than likely led them to a company website). Together that means that more than half of the people that find an app […]