You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]
Video Benefits
How YouTube Videos Can Help Your Brand Integrity & SEO Efforts
You have spent a lot of time building your brand identity and streamlining your marketing efforts to ensure brand integrity. But, if you don’t have your own official video on YouTube, you might be doing some serious damage to your brand. Producing your own YouTube video may be the smartest thing you can do to […]
Videos & Visual Learning
One of the biggest reasons that people give when asked why they chose a certain app or product over another is the ease of use. Product design and functionality will go a long way in attracting your target market, but you can help to raise the rate of adoption by appealing to the visual learner […]