Storyboarding your marketing video is an essential step in creating a successful video – and a successful campaign. In this blog post, we’ll cover how to storyboard your video and maximize its potential so you’ll be well on your way to the video you need to market your app. Why You Need A Storyboard Storyboarding […]
Video Tips & Tricks
7 Tips for Creating Instagram Story Ads that Convert
Instagram Stories are a powerful tool for reaching and engaging with your audience, and when done right, they can drive impressive results for your business. In this post, we will share seven essential tips to help you create Instagram Story ads that convert. Whether you are new to advertising on Instagram or looking to improve […]
7 App Demo Examples to Inspire Your Next Video
96% of people have watched an explainer video to learn more about a product or service, according to this survey. So, if you’re still asking yourself if you should create a demo video to showcase your app, you’re probably asking the wrong question. People are constantly on the lookout for explainer videos – so how […]
Videoconferencing Tips for Working from Home
With the massive shift to online meetings, events, and webinars due to the COVID-19 pandemic, it’s important to look and sound your best when you have to appear on camera. There are plenty of articles out there with information about choosing a platform or conferencing system, so instead of rehashing that, we wanted to focus […]
How to A/B Test App Video Ads
This article is the companion piece to our first article on A/B testing, and is the result of many clients asking us how to properly test the video ads we’ve created for them. Why A/B Test? Quite simply, A/B testing takes the guesswork out of your marketing and user experience. It gives you the opportunity […]
How to Make an App Explainer Video
App explainer videos are an essential marketing tool, and are one of the “must haves” most app developers put on their app promotion to do lists. Explainer video production can be overwhelming, though, so we’ve put together this step-by-step guide to making a video of your very own: Pick a Video Style This is probably […]
How to Record Your Android Phone’s Screen
We’ve covered how to record an iPhone screen, but Android users also want to create demo videos, so we’re back with a look at the tools you need for Android screen capture. Android Screen Recording Apps On iPhones, native screen recording is a new addition (and has some major flaws), but Google has allowed Android […]
How to Record an iPhone Screen: 3 Options
There are lots of reasons you might want to record your iPhone (or iPad) screen, from sharing your gaming triumphs to creating an App Preview video. Since making high-quality app videos means recording iPhones every day, we thought we’d share three easy methods: iPhone Screen Capture This is simplest way to record your iPhone screen, […]
Top 2D Video Animation Styles
We get asked about animated explainer videos and animation styles by some of our clients, and animation can be a great way to convey certain types of information if done well. For videos of apps or software, animation is particularly useful if you want to explain a new or complex concept that viewers aren’t familiar […]
Our Webinar Production Process
A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or […]