Once you’ve made the decision to invest in creating original video content, you want to ensure that your investment pays dividends – and the only way to do that is by making sure your videos are seen by the audience for which you created them, be that your current customers and users and/or your potential […]
Video Tips & Tricks
Best Practices for Trade Show Videos
Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video; it’s not simply a case of loading your existing promo or demo video on a screen. The best trade […]
Using Video to Boost Sales Conversions
Are you using video as part of your marketing plan and sales funnel? If not, you should! Informative videos are a compelling, cost-effective way to generate sales, especially for products which are complex or have numerous options and features that can be difficult to encapsulate in a brochure or short demo video. Video is Effective […]
Can I Use Stock Video Footage in My App’s Demo Video?
The offerings on stock sites today go far beyond static images and vector drawings. Video clips of every kind can be purchased now—which means we often see questions about the use of stock video in app videos, particularly when DIY is being considered. (If you’re wondering whether to try and do your app’s video yourself, […]
Can I DIY a Demo Video for My App?
This is a question we see a lot, and we get it: a professional video can be expensive, and many are looking for ways to save money. One of the fantastic things about the evolution of technology is that it has put quality, professional-level tools right at everyone’s fingertips. Creating a video no longer requires […]
Special Video Considerations for Social Networks
Social networks are an integral part of most people’s daily lives; a Pew Research Center study in 2015 found that 65% of all American adults use social networking sites. Nearly 30% of a person’s online time today is spent on social media: that’s about two hours each and every day. Using your app’s demo video (or […]
How to Pick the Right Voice-over Talent for Your Video
Choosing a voice-over artist for your video is not just a matter of finding someone who speaks and articulates well, because the person you choose to deliver your message automatically becomes your brand ambassador. How your audience perceives and responds to that voice will impact how they perceive your product, too. Deciding on the right […]
What’s the Ideal App Video Length?
One of the hardest things for our clients to figure out is how long their video (or videos) should be. Often we’ll be asked right off the bat for a three or five minute video. While that sometimes may make sense, most of the time a video that long isn’t the right approach. Instead of […]
What Kind of Video Is Right for Your App?
Videos today run the gamut from screen recordings to animation and live action. It can get a bit overwhelming when you’re faced with so many choices, but there are pros and cons to each that can guide your decision. Knowing the purpose of your video, as well as the signature strengths of each type of […]
How Long Does It Take to Make an App Demo Video?
One of the most common questions we get is: “How long will it take to make a video?” Because we create custom app videos from scratch, tailored to our client’s need and wants, there isn’t really one single answer to this question. Technically, creating a video can take a few days. But designing the right […]