This is a question we see a lot, and we get it: a professional video can be expensive, and many are looking for ways to save money. One of the fantastic things about the evolution of technology is that it has put quality, professional-level tools right at everyone’s fingertips. Creating a video no longer requires […]
app video
Special Video Considerations for Social Networks
Social networks are an integral part of most people’s daily lives; a Pew Research Center study in 2015 found that 65% of all American adults use social networking sites. Nearly 30% of a person’s online time today is spent on social media: that’s about two hours each and every day. Using your app’s demo video (or […]
You’ve Got Your Video: Now What Do You Do With It?
You’ve just watched the final cut of your app’s demo video… Now what? Video is a great way to build a potential customer’s trust and confidence in your app, and using a video in your marketing can have a direct effect on sales: studies have shown that 74% of potential customers who watched a video about […]
Why You Need a Video for Your App
You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]
How to Pick the Right Voice-over Talent for Your Video
Choosing a voice-over artist for your video is not just a matter of finding someone who speaks and articulates well, because the person you choose to deliver your message automatically becomes your brand ambassador. How your audience perceives and responds to that voice will impact how they perceive your product, too. Deciding on the right […]
What’s the Ideal App Video Length?
One of the hardest things for our clients to figure out is how long their video (or videos) should be. Often we’ll be asked right off the bat for a three or five minute video. While that sometimes may make sense, most of the time a video that long isn’t the right approach. Instead of […]
What Kind of Video Is Right for Your App?
Videos today run the gamut from screen recordings to animation and live action. It can get a bit overwhelming when you’re faced with so many choices, but there are pros and cons to each that can guide your decision. Knowing the purpose of your video, as well as the signature strengths of each type of […]
How Long Does It Take to Make an App Demo Video?
One of the most common questions we get is: “How long will it take to make a video?” Because we create custom app videos from scratch, tailored to our client’s need and wants, there isn’t really one single answer to this question. Technically, creating a video can take a few days. But designing the right […]
7 Things You Should Consider Before Choosing an App Video Production Company
If you’re looking for a video production company to produce an app demo video or tutorial, what are the things you should know before making a choice? This can be an extensive search, as production companies will vary in their services and the types of videos they create. However, the task doesn’t need to be […]