A number of our clients are now asking us to help them create and produce professional webinars and presentations in a video form that can be used in place of live webinars. Webinars are being used by thousands of businesses these days – you’ve probably seen advertisements for them on your social media platforms or […]
video production
Best Practices for Trade Show Videos
Planning on having a booth at a trade show this year? Then you need a video created specifically for the trade show environment! Trade show videos are not the same thing as a typical demo video; it’s not simply a case of loading your existing promo or demo video on a screen. The best trade […]
Using Video to Boost Sales Conversions
Are you using video as part of your marketing plan and sales funnel? If not, you should! Informative videos are a compelling, cost-effective way to generate sales, especially for products which are complex or have numerous options and features that can be difficult to encapsulate in a brochure or short demo video. Video is Effective […]
Tips to Improve your Video’s Search Engine Optimization
You’ve invested time and money into the creation of videos for your app. To ensure that is time and money well-spent, you need to do everything you can to put those videos to work for you. How? By making sure as many potential customers see them as possible. To do that, you’ve got to optimize […]
Can I Use Stock Video Footage in My App’s Demo Video?
The offerings on stock sites today go far beyond static images and vector drawings. Video clips of every kind can be purchased now—which means we often see questions about the use of stock video in app videos, particularly when DIY is being considered. (If you’re wondering whether to try and do your app’s video yourself, […]
Can I DIY a Demo Video for My App?
This is a question we see a lot, and we get it: a professional video can be expensive, and many are looking for ways to save money. One of the fantastic things about the evolution of technology is that it has put quality, professional-level tools right at everyone’s fingertips. Creating a video no longer requires […]
Why You Need a Video for Your App
You’ve done the work—you’ve built an awesome app, tested it thoroughly, gotten great feedback from pre-launch reviewers, created a top-notch listing — and now you’re ready to finalize your marketing plan and launch your app on the marketplace. Or are you? This is the moment when you and your team might wonder whether or not you […]
How to Pick the Right Voice-over Talent for Your Video
Choosing a voice-over artist for your video is not just a matter of finding someone who speaks and articulates well, because the person you choose to deliver your message automatically becomes your brand ambassador. How your audience perceives and responds to that voice will impact how they perceive your product, too. Deciding on the right […]
What Kind of Video Is Right for Your App?
Videos today run the gamut from screen recordings to animation and live action. It can get a bit overwhelming when you’re faced with so many choices, but there are pros and cons to each that can guide your decision. Knowing the purpose of your video, as well as the signature strengths of each type of […]
How Long Does It Take to Make an App Demo Video?
One of the most common questions we get is: “How long will it take to make a video?” Because we create custom app videos from scratch, tailored to our client’s need and wants, there isn’t really one single answer to this question. Technically, creating a video can take a few days. But designing the right […]