Did you know that UK data shows that people over the age of 50 reportedly account for 47% of all consumer spending, but they are only represented in 12% of marketing content? That’s a huge missed opportunity. As the digital landscape continues to evolve, it is essential for app developers, marketers, and businesses to adapt […]
app marketing essentials
Mastering Market Research: A Guide for Software and App Businesses
In today’s fast-paced and ever-evolving tech industry, understanding the importance of market research has become crucial for the success of software and app businesses. With fierce competition and rapidly changing consumer preferences, gathering relevant data, analyzing the competition, and identifying your target audience are essential steps in creating a successful product. In this guide, we […]
Top Tips For Storyboarding Your Marketing Video
Storyboarding your marketing video is an essential step in creating a successful video – and a successful campaign. In this blog post, we’ll cover how to storyboard your video and maximize its potential so you’ll be well on your way to the video you need to market your app. Why You Need A Storyboard Storyboarding […]
Why Your App Needs Tutorial Videos
As a business owner, you know how important it is to ensure that your customers understand how to use your product or service. That’s businesses worldwide are turning to video marketing to ensure that their customers have the best experience possible. In this blog post, we will explore why your app needs tutorial videos. We […]
5 Ways To Market Your Apps In 2023
As mobile apps become increasingly dominant in the digital landscape, it’s important to understand how to effectively market your app(s) to stand out from the competition. In this blog post, we will discuss five of the best app marketing strategies for 2023. From social media to SEO optimization and targeted digital ads, to influencer marketing […]
Let’s Talk About Video Accessibility
When you start thinking of creating a video, it’s always a good idea to look for ways to make it accessible to as many people as possible. After all, there are over 1.1 billion people worldwide who have some form of disability, and you should do your best to make sure that they’re able to […]
How to Use Video Throughout Your Sales Cycle [2022 Update]
Videos are a powerful app marketing tool, but when most people think of an “app video,” they think of only one thing: a standard 60-90 second app demo video. In actuality, video can be tremendously helpful throughout the sales cycle, from the early conceptual stages through to helping with ongoing support. Here are some ways […]
Why You Should Advertise Your App on TikTok
With over 1 billion active users, TikTok is fast becoming one of the most popular social media platforms. It’s now ranked at or near the top of the list of the world’s most popular apps and has been downloaded more than 3 billion times. In Q1 2020 alone, the app had 315 million downloads – […]
App Store Videos: App Previews and Google Play Promo Videos [2022 Update]
A good app store listing is a finely-tuned representation of your app, and developers spend large amounts of time (and sometimes money) on making them perfect. With all of that effort and expense, there’s one extremely powerful tool that many developers overlook: the app store video. When Apple introduced App Previews to their developer community at WWDC […]
5 Video Types Every App Creator Should Consider [2022 Update]
[Note: This post was originally an answer on Quora, and has been expanded here, then updated in January 2022.] Launching an app can be a complex process, and video should be an integral part of your launch plan. Here are five video types to consider when launching your product. Pre-Launch If your app is still in […]